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M.B.A. / Academic Year 2026-27/ Batch 2025-27 / Semester III / Specialization Core Courses : Marketing

Specialization Core Course : Marketing

Brand Management and Communications

Total Credit: 4

Internal Marks: 90

External Marks : 60

Dr. Semila Fenelly Fernandes

Faculty

Suchitra Pranab Kumar Maity

Faculty Assistant

Specialization Core Course : Marketing

Business Analytics for Marketing

Total Credit: 4

Internal Marks: 90

External Marks : 60

Prof. Ashish Dar

Faculty

Suchitra Pranab Kumar Maity

Faculty Assistant

Specialization Core Course : Marketing

Consumer Behaviour and Insights

Total Credit: 4

Internal Marks: 90

External Marks : 60

Dr. Sabari Shankar Ravichandran

Faculty

Suchitra Pranab Kumar Maity

Faculty Assistant

Specialization Core Course : Marketing

Retail Management

Total Credit: 4

Internal Marks: 90

External Marks : 60

Dr.Kaushik Samaddar

Faculty

Suchitra Pranab Kumar Maity

Faculty Assistant

Specialization Core Course : Marketing

Sales and Distribution Management

Total Credit: 4

Internal Marks: 90

External Marks : 60

Prof. Harishankar Muralidharan

Faculty

Suchitra Pranab Kumar Maity

Faculty Assistant

Specialization Core Course : Marketing

Digital Marketing

Total Credit: 4

Internal Marks: 90

External Marks : 60

Dr. Vishnu Lal

Faculty

Suchitra Pranab Kumar Maity

Faculty Assistant